Organic positioning: how to get found by the right people.

Having an online website and being found are two related but different jobs. A person may search for your company name because they already know you, or for a service because they still have to choose who to contact. Organic positioning concerns presence in non-advertising search engine results. To set up useful work you need to understand which searches are really related to what you offer.

Start with intentions, not a list of words

Anyone searching for "how to choose a management software" is gathering information. Those looking for a developer in their area may be closer to asking for a quote. The pages should respond to recognizable needs: explain, compare, present a service or help contact you.

Collect the expressions used by customers, the commercial questions and the services you want to enhance. If you work in Cuneo and its province, describe precisely where and how you operate. Creating many almost identical pages by only changing the name of the municipality hardly makes the site more useful to those who visit it.

Give each page a clear task

A page dedicated to a service can explain the problem it solves, the working method and the details necessary to evaluate a request. Understandable titles, links between topics and readable addresses help you find your way. Avoid repeating the same words until the text becomes artificial.

Google documentation focuses on content that is useful to people. This doesn't mean writing to reach a pre-established length: a complete answer may require a few lines or an in-depth analysis. The criterion is what the reader needs to take a step forward.

Check that the site can be read

Before producing many new texts, it is worth checking that the important pages are reachable and do not present any obstacles to indexing. Technical problems and content problems require different interventions. Broken links, outdated information, and duplicate pages may also require attention.

There is no modification that guarantees first place. Results depend on many factors and interventions must be observed over time. Serious work defines priorities and documents what is changed, rather than promising a certain position by a date.

Measure visibility along with requests

In reports I consider relevant searches, pages that receive visits and actions that have value for the business, when measurable, to be useful. Search Console data, if available, can help you understand how your site appears in searches. They should be read together with the requests received and the commercial context.

I help you put the structure and contents in order, identify priorities and check progress. We can start from the existing site and the services you want to focus on. The goal is to make it easier for your work to meet the people who are looking for it.